Launching and Advertising Your EBook

If you have just written a new eBook and you have a killer sales page all ready, the next step is to get the word out about your book. This might prove harder than you first thought since the Internet is actually a large place. It can be difficult to get seen out there in Cyberspace and if you want people to buy your book, people need to know about it.

The good news is that there are now many techniques and tactics available to help you advertise and market online. There are actually different ways you can market your book either at the first launch or later when you want to continue making sales. Here are some tips to get the word out about your eBook:

· Add the sales page URL to your email signature

· Add the sales page URL to your online profiles

· Use social bookmarking to mark your sales pages

· Use social networking sites to promote your sales page

· Join online groups and organizations for the topic of your book

· Establish yourself as an expert in the topic and spread the word that you have the eBook published

· Add your book to eBook directories for your topic

· Use article marketing to advertise your eBook

When you first launch your eBook you can write and publish press releases advertising and announcing the book. You can also do this at any time that you add to, change or update the book, announcing that a new version is now available.

Some people also choose to help market their eBook offline with flyers and business cards that you can hand out to people in person when you meet them, attend conferences or other situations where someone might be interested in the electronic book that you have written.

Now that you have these tips for launching and advertising your eBook, you can start putting these ideas into practice so that you sell more books by letting more people know about your book in the first place. When you use these tips, it will help you to launch and advertise your book more quickly. This can help you start earning more money from your eBook today.

Pricing Your First New E-Book

Congratulations on writing first new e-book and now you’re ready to sell it. But do you know how to price your e-book. Determining what the right price for your first e-book is very important. You’ve put a lot of work into writing this e-book and you don’t want to charge too little. If you charge too little it will take a long time to make a profit. On the other hand, you don’t want to charge too much either. You don’t want to have to start lowering your prices after selling a few e-books. Doing that certainly won’t please a prior customer. There are a few things you should consider in order to find the right price for your first new e-book.

Never Under Price Your EBook

One of the first rules you must remember is to never under price your first new e-book. Go online and check out your competition first. There is no reason you can’t start out selling your first new e-book for the same price they are. Don’t forget you are selling your first new e-book in order to make a profit. Most people will judge the value of your e-book by the price it is selling for. Just because it is your first e-book is no reason to feel intimidated.

How Valuable Is It?

If your first new e-book is offering new information then it is of great value. Helping the public find new answers to old problems is a real plus. People are tired of paying for e-books that just rehash over and over the same old things. Having an e-book which is offering new references and techniques is of great value to everybody. If this is the case then keep your first new e-book prices on the high end. If not then keep your first e-book prices competitive.

You’re Return On Investments.

Chances are since this is your first new e-book you will be spending money on advertising. You must include your advertising costs into how you determine the right price for your first new e-book. For example, let’s say you have decided to use AdWords as a means for promoting your new e-book. Because your budget is small you’re only able to spend five dollars a day on advertising. And you have decided to sell your first new e-book for the amount of $29.95. This means you must at the least sell one of your new e-books every six days just to break even. Breaking even is not making a profit. That’s why it is very important when you first start a campaign selling your first new e-book that you pay close attention to how your advertising costs are eating into your potential profits.

Every author of a new e-book hopes to have a successful experience in promoting and selling it. The key thing to being successful is not to give up. You know it’s a good e-book full of new resources and valuable information. Because you checked out your competition, you know, the pricing is correct. So the only thing you have to do now is fine tune your advertising costs versus your profits and your dream will come true. Look on the bright side. Having succeeded on your first new e-book the second one will be a piece of cake.

How To Self-Publish Your Own Books, Manuals

You can make a lot of money by writing and self-publishing your own
material, if you are willing to write books, manuals, reports or
newsletters that millions of people across the United States, and
throughout the world for that matter, desperately want to buy. Today, more than ever before, is the age of information.

Twenty-four hours a day, seven days a week, there continues to be
an incredible demand for information throughout America and the
world. There is an astronomical demand for information packed
books, manuals, reports and newsletters of almost every imaginable
kind.

It’s really much easier than you might have ever guessed to start
filling your bank account with cash from information you possess.
People crave information that appeals to their basic needs and will
somehow educate or enlighten them. Simply by putting your own
specialized information into books, manuals, reports or
newsletters, you can start putting a hefty price on information you
have no doubt been giving away.

FIND YOUR MARKET-THEN WRITE YOUR MATERIAL

Anyone who can communicate an idea to another person, should be
able to get their same message across on a written page. If you are
either an expert on some subject, or are interested enough to
obtain the information for a project, you have what it takes to go
from having an idea, to self-publishing your own material in
whatever format it develops into. There are hundreds of
publications filled with ads by people just like you, who
discovered they could make a lot of money writing and publishing
their work. Looking through opportunity magazines, or other
publications that cover the field you are interested in, is a good
place to start looking for ideas.

Review all the advertisements in the magazines you have chosen to
see what popular topics and subjects are being written about in
books, manuals, reports and newsletters. Then ask yourself if you
can come up with a better way, or have equally interesting
information you can present from a different angle, or with a
different twist that would be of interest to the readers in that
market. If the answer is “yes,” then you can enter that market and
also make some incredible money!

CASH IN ON YOUR OWN CREATIVITY AND EXPERTISE

be creative in developing your material. Perhaps you are aware of
some technique that allows people to accomplish their goals faster
in a certain field. Maybe you can think of a better way to cash in
on a current fad. The bottom line is that people are hungry for
information and ideas, and you can become the writer or
self-publisher of information people want to buy. People are eager
to buy information that can help them improve their lives 1)
Financially; 2) Physically; and 3) emotionally. If you can fill any
of those needs with information that can be put onto a written
page, there are millions of people waiting to hand over their cash
to get it.

KNOWING HOW TO PACKAGE YOUR INFORMATION

CAN EARN YOU A FORTUNE!

After you have written your material, you will have to decide on
how you will package the information to make it salable. Depending
on your market, some packaging will sell better than others. For
example, you can print your information in a series of
publications, print it in a book, manual, report or newsletter, put
it on a cassette tapes or present it at seminars. You can focus on
one area, or utilize much area.

One thing is certain; people are paying billions of dollars to
obtain well packaged information! There are books that sell for up
to $100 and more, with manuals in a close second. There are reports
that consist of 10-12 pages selling for up to $10 or more, while
seminars can cost as much as $15,000 for a single weekend. It may
sound incredible to the average person, but people are willing to
pay top dollar for information. However, the “packaging” must be
perceived as being worth the price you are asking. But before you
decide on how to package your information, you must first consider
who your primary audience is, and cater to those people in
everything you do.

FOCUS ON SUBJECT MATERIAL THAT IS SALABLE

Information for your subject matter can be found in various places.
For the best results, start with your field of expertise and turn
it into a book, manual, report or newsletter.

Focus on providing your targeted market with simple,
understandable, and helpful information. It must overwhelmingly
appeal to your customers’ wants and desires…

Never forget that this is the age of specialized information.
People are completely willing to spend their money for tens of
thousands of different forms of information, provided it is useful
to them. Your job is to either find a need and fill it, or create
the need and supply it. One of the best ways to get started is to
sit down with some paper and write down every subject you have some
degree of knowledge about. Your list of subject doesn’t have to be
in any particular order. Don’t force it. When ideas for headings no
longer come easy, stop and start up again at a later time. When you
feel comfortable that you have covered most of the areas you know,
start picking out the topics that interest you the most. Then you
can start researching more material for your writing projects.

FILL YOUR MATERIAL WITH SELF-INTEREST BENEFITS

Many new writers fail to understand that if they expect any hope
for business survival, let alone success, they must come to realize
early on that a big part of their job is to arouse the emotions and
desires of their customers. Your product, whether a boo, manual,
report or newsletter, must be portrayed as being jam-packed with
self-interest benefits.

Millions of dollars in failed business ventures are wasted every
year simply because entrepreneurs fail to understand that what
customers want to hear is not necessarily what they have to say.
You should never forget this valuable lesson. It can make you rich!

YOUR MATERIAL MUST STIR EMOTIONS AND DESIRES

Emotions are what move people to buy anything. Therefore, the job
of your product and advertisement vehicle is to move your prospect
to buy. You have to stir enough emotions, not only to cause desire,
but the rationalization that provides an excuse based on logic.

Even after a prospect makes a commitment to buy your book,
etc. they may think they have acted logically. None of your
customers will ever
Admit that emotions had anything to do with
their purchase. What you must always be aware of however, is that
logic probably had little to do with the buyer’s decision. That is
because human actions are often caused by instincts and compulsions
that most buyers are unaware of.

As you write your material for publication in any form, or as you
develop an ad or other sales package, always think in terms of how
a particular benefit will stir a reader’s emotions and desires. Try
to understand how your product might be perceived by readers by
focusing on your own feelings.

ADVERTISING IS VITAL TO THE SUCCESS OF

YOUR SELF-PUBLISHING VENTURE

The success of your advertising will ultimately depend on the
salability of your book, manual, report, newsletter, etc. Good
advertising will make a good book sell better, but it cannot
transform a poor book into being successful.

Advertising is vital to any business venture because:

1) it allows a business to deliver their message repeatedly and
reinforce it in the minds of targeted consumers.

2) It allows a business to reach hundreds of thousands of potential
customers at a relatively low cost compared to individual calls.

3) It allows a business to target their market and test their
product.

4) A business identity can quickly be established.

5) A forum for showing a product, together with benefits and
advantages can be established.

BASIC ADVERTISING RULES

Effective marketing is a vast field. It includes using marketing
tools such as: direct mail; space and classified ads; signs; radio
and TV commercials; business involvement, and more. In fact, the
approaches you can take and the methods you use are only limited
by your imagination and resources. There are basic rules however
that do not change however. They are as follows:

Rule No. 1-You must get a prospects ATTENTION. (Your headline is
the most important part of an advertisement.)

Rule No. 2-You must create reader INTEREST (Your ad should be built
around an idea that offers value.)

Rule No. 3-You must arouse the reader’s DESIRE. (By focusing on all
the benefits they will receive.)

Rule No. 4-Your ad must move them to ACT. (Tell your readers
exactly what it is you what them to do.)

In order to avoid making careless advertising decisions that can
cost you money, it is important that you understand and participate
in your own strategies. That means getting involved and researching
what strategy will produce sound advertising. It is essential that
you have a plan before you take action on developing an advertising
strategy. Your plan must be based on an objective analysis that
resulted from your knowledge and it doesn’t matter what your
background is, you can learn to master the type of mail order
advertising that is needed to launch a self-publishing business.

Through research and careful planning you can become familiar with
the writing skills you will need to create effective ads. Obtain
all the information you can from the masters in the business. Read
and study every book, manual, report, newsletter, sales letter, ad,
article, and publication you can get your hands on that will help
you in developing your own successful strategies and techniques.
Then bring all of that knowledge together to obtain winning
results.

10 MONEY-MAKING REASONS WHY SELF-PUBLISHING

IS THE BEST CHOICE

you become a “self-publisher” by taking your material (book,
manual, report, newsletter, etc.) and by-pass all the middlemen.
You by-pass the middlemen, by going directly to a printer and
handling all the marketing and distribution of the product
yourself. As a self-publisher you invest your talent, time and
energy and money. The benefits you receive are complete control
over your product and all the profits~

here are a condensed version of 10 good reasons why you should
self-publish:

1) Self-publishing may be the only way to get published. With
thousands upon thousands of manuscripts, etc. being sent to
publishers continually you may not be able to get to anyone to even
look at your idea. Self-publishing may be your only solution.

2) As a self-publisher you get to keep all of the profits from your
sales. Why accept 45-6% in royalties from a publishing company when
you can have it all!

3) You have absolute marketing and editing control when you
self-publish. According to A Writer’s Digest poll, 60% of the big
publishing firms do the final editing; 23% select the final title;
20% will not even consult an author on the cover design, and 37% do
not involve authors in promoting their own material.

4) Major publishers may receive up to several hundred manuscripts
a week. Unless they have already published your work, the odds they
will even look at your material aren’t very high.

5) When you self-publish you are in control every step of the way.
By depending on another publisher to make things happen for you,
you take the chance of never getting anywhere.

6) By self-publishing you gain the perspective of being able to see
the complete marketing picture from a publisher’s point of view.

7) Even if a publisher did accept your work, it would take an
average of 18 months before the first copy reached the marketplace.
Self-publishing will save you valuable time. Especially if you
can’t afford to miss a market that can quickly pass by.

8) Waiting for a letter from a publisher that never comes can be
frustrating and embarrassing. Self-publishing eliminates the
waiting and wondering.

9) When you self-publish and get more directly involved in
marketing you will obtain a more total business picture.

10) As a self-publisher you will receive more tax advantages.

Five Ways To Learn How To Self-Publish Profitable Books

“Build your advertising campaign around a BIG IDEA or it will fail.”

David Ogilvy, certainly one of the five greatest advertising people who ever lived, constantly preached that advice to his staff. I was a creative supervisor for his agency, Ogilvy & Mather, Inc. in New York for eight years, creating print and TV ads for clients that included American Express, IBM, KLM Airlines, United States Travel Services and others. I tried very hard to find the “big idea,” not always successfully. I hit more “doubles” than “home runs” but D.O., as Ogilvy was referred to in interoffice memos, always stressed swinging hard at every advertising pitch.

I often learned more from my strike outs than my occasional home runs, and I later applied what I learned when I started my own book publishing firm. Look for a “big idea” for the book. Decide who can most benefit from the book and write it for that audience. Consider how you can test the waters for a book and presell it to reduce the costs of failure (which are common and high in the book publishing field).

Here are five things I have learned about reducing the risks and increasing the rewards of self publishing books. I hope some of these may help you.

1. Build a reputation in the field that you know by writing about what you know.

I knew a great deal about travel advertising and marketing. I wrote to Gordon Greer who was then travel editor of Better Homes & Gardens and proposed a series of consumer-oriented articles about how to read travel brochures and ads, how to reduce the costs of trips, and how to avoid the growing number of travel scams. I wrote three articles for BH&G and had my first journalist credits in a national magazine.

2. Earn money as you write your book by creating a subscription newsletter

Everything in life can be a stepping stone. Based on my experience in travel advertising and travel journalism, I interested a large corporation in sponsoring the Travel Advisor – a monthly consumer newsletter with an annual subscription price of $35. Because of the direct mail marketing expertise of the corporation, we had more than 30,000 subscribers. I researched the articles carefully, e.g., “Why you may pay twice as much as the person sitting next to you on the airline,” and “Why hotels overbook.” I then selected the best of these articles and combined them into a book that was published by Simon & Schuster, CONSUMER HANDBOOK FOR TRAVELERS. Several years later I developed a newsletter of job hunting techniques. The newsletter never sold well, but I had all the chapters for a new book, 30 DAYS TO A GOOD JOB. sold in a record 48 hours to Simon & Schuster.

3. “Package” books for publishers.

I looked for Big Ideas that might interest publishers. A simple way to look for trends is to type key words into Google search. Then check how many pages are listed for Bed & Breakfast, Home Exchanges, Time sharing, etc. A semi-annual check of the increase in pages indicates the subject is getting “hotter” in the minds of the public. I have brought together writers, photographers and artists to create new books for major publishers on bed & breakfasts, travel and nature guides, etc. You can check some of these books under my name in amazon.com.

4. Learn through trial and error how to self publish books”

I never met a vanity publishing company that I liked. Some companies that promise great rewards for unknown authors have turned out to be more scamsters than publishers, charging outrageous fees and providing few marketing services for writers. My first self published book, CARING FOR PETS, turned out to be a dog. I got good publicity but sold only about a hundred copies. Then I had to pay warehouse storage fees on the unsold books. Finally I offered the lot to Doris Day to use as premiums for donors to her pet foundation. Got a nice letter from Doris and a decent tax deduction. But now print on demand has become a godsend for writers. There are a growning number of these publishers, but my favorite is lulu at http://www.lulu.com They don’t charge for prep work and guide you with online help. They also help sell your book on their website and send you royalty checks.

Customize self published books for higher profits

Print on demand and fast turnaround (a printed book within a week) allows me to create books that are as current as weekly magazines and to create special editions of books for “sponsors.” For example, I put the ReMax logo on the cover of the WILLIAMSBURG ONE-DAY TRIP BOOK and some of a ReMax agency’s property listings in the back of the book. I sold 5,000 copies to a large timeshare company that gave them to prospects. I am working with a leader of the Lutheran Church who has written a wonderful book, LAUGHTER – using good humor to raise your spirits and celebrate the risen Christ. Individual churches can add their own messages to this book. My current nonfiction book, REINVENT YOURSELF. features advice from 40 successful Americans that I interviewed. CEOs and individuals can customize this book with their own messages of advice.
Best selling self published books are internet marketing, web design, travel guides, other self-help guides. Novels, in general, do not sell well either as self published books or on the Internet.